We are obsessed with "the lore." We don't just want a good story anymore; we want to know how it connects to the other 47 stories we have already watched. However, there is a shadow to this golden age of content. It is called Exhaustion .

Look at the sleeper hits of the last year: The Holdovers , Past Lives , and even the chaotic reality TV renaissance of Traitors and The Anonymous . These are successful not because of IP (Intellectual Property) recognition, but because of vibe and character .

Beyond the Cameo: Why Our Love for the Multiverse is Changing Entertainment Forever