Enter a legendary product planner at Dodge named Burt Bouwkamp . Bouwkamp had a radical idea: What if you didn’t sell a car based on horsepower or legroom? What if you sold it based on lifestyle ?
In late 1962, the "Dodge Dart Watusi" was born. If you saw a 1963 Dodge Dart Watusi on the street today, you wouldn’t see a monster. You’d see a pastel paradox.
In New York, a dancer named Baby Laurence and a Latin bandleader named Ray Barretto capitalized on the frenzy. The “Watusi” (a Western corruption of the Tutsi people) was a solo dance—a side-to-side, arm-lifting, hip-swaying shuffle performed to a pounding, drum-heavy beat. It was the first major “African-inspired” dance craze of the decade, predating the Mashed Potato and the Twist.
Enter a legendary product planner at Dodge named Burt Bouwkamp . Bouwkamp had a radical idea: What if you didn’t sell a car based on horsepower or legroom? What if you sold it based on lifestyle ?
In late 1962, the "Dodge Dart Watusi" was born. If you saw a 1963 Dodge Dart Watusi on the street today, you wouldn’t see a monster. You’d see a pastel paradox.
In New York, a dancer named Baby Laurence and a Latin bandleader named Ray Barretto capitalized on the frenzy. The “Watusi” (a Western corruption of the Tutsi people) was a solo dance—a side-to-side, arm-lifting, hip-swaying shuffle performed to a pounding, drum-heavy beat. It was the first major “African-inspired” dance craze of the decade, predating the Mashed Potato and the Twist.
