Instead of asking, "How can I reach a million people?" ask, "What can I make for 1,000 people who really care ?" If you can delight 1,000 true fans, they will tell the other 999,000 for you.
But the PDF is only a vessel. The real value of This Is Marketing is not in the file. It is in the that happens inside your skull after you finish it. This Is Marketing PDF Book by Seth Godin
Godin asks you to look in the mirror. Are you a marketer? Or are you a manipulator? Are you adding to the noise? Or are you creating a signal? Instead of asking, "How can I reach a million people
He introduces the concept of This is the core unit of cultural marketing. People don’t change because you give them facts. They change because they see someone like them making a different choice and it works. Your job isn't to persuade. Your job is to find the people who are already searching for a solution to a problem they feel, and then show them that you understand. 2. The Engine of Action: The Status Game This is where Godin gets truly radical. He argues that almost all human decision-making is driven by one subconscious force: the desire for status . It is in the that happens inside your