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Popular media today has to be either deeply ignorable or deeply encyclopedic. There is no middle ground. 3. The Parasocial Ceiling Here is the dangerous part.

Here is what is actually happening in the world of entertainment right now. Remember the watercooler? That moment when everyone—your boss, your barista, your mom—watched the same episode of American Idol last night? That is dead. SexuallyBroken.2013.04.05.Chanel.Preston.XXX.72...

Shows like Love is Blind , Too Hot to Handle , or reruns of The Office . This is content designed for your second screen . You watch it while doing dishes, scrolling Twitter, or falling asleep. The stakes are low. The dopamine is steady. It is the fast food of media. Popular media today has to be either deeply

Entertainment is no longer art imitating life. It is art imitating engagement metrics. The Bottom Line: What do audiences actually want? After analyzing the last five years of box office bombs (RIP The Flash ) and sleeper hits (Hello, Anyone But You ), the answer is simple: The Parasocial Ceiling Here is the dangerous part