If the clay render looks amazing, your textures are the problem. If the clay render looks flat, lighting is the problem. (Spoiler: It is usually lighting). "Renders 3d" is a phrase that encompasses physics, computer science, photography, and painting. It is the only medium where you can model a mountain, sculpt a character, light a studio, and film a camera—all inside a single piece of software.
Do a . Turn off all textures. Set every material to a flat, matte gray (or white). Leave only the lighting. renders 3d
It isn't.
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So next time you hit that button, remember: You aren't just processing pixels. You are simulating light. "Renders 3d" is a phrase that encompasses physics,