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5/6: “And for those still in the dark: Your story won't save everyone. But it will save someone.”

An awareness campaign without survivor voices is a body without a heartbeat. But when you center those who have lived through the fire, you don't just raise awareness. You raise action. You raise hope. You raise survivors. Are you a survivor considering sharing your story? Reach out to a trusted organization first. Your safety and healing come before any campaign. And if you run an organization, ask yourself: Are we truly listening to survivors, or just using them? rapelay buy

3/6: “The best campaign wasn't a celebrity PSA. It was another survivor texting me: ‘I'm 5 years out. You’ve got this.’” 5/6: “And for those still in the dark:

4/6: “So if you run a campaign: Ask survivors what they need. Don't assume. Pay them. Protect them.” You raise action