Ideas que pegan (Spanish title for Made to Stick by Chip and Dan Heath) provides a framework for creating messages that are memorable and influential.
): Make people care. Appeal to their self-interest or their sense of identity. pdf ideas que pegan
): Use "anti-authorities" (real people), vivid details, or "testable credentials" that allow the audience to verify the idea themselves. motional ( Ideas que pegan (Spanish title for Made to
You can find practical guides and summaries through these platforms: IDEAS QUE PEGAN - Chip Heath & Dan Heath - Maquimsa pdf ideas que pegan