Influence The Psychology Of Persuasion By Robert Cialdini ✪ (SIMPLE)
Tupperware parties (the host is your friend, so you buy to please her). The salesperson who "discovers" they went to the same college as you. The politician who rolls up their sleeves and eats a hot dog to look "just like you."
The magic happens when the commitment is . Fraternities make pledges endure painful "hazing" not to be cruel, but because if you work hard to join a group, you will convince yourself the group is amazing to justify the effort. influence the psychology of persuasion by robert cialdini
The commercial with a dentist in a white coat (who is actually an actor). The financial advisor who hangs their diplomas on the wall (even if they are from a non-accredited school). The trainer who insists you call them "Coach." Tupperware parties (the host is your friend, so
The free sample at Costco. The waiter who brings you a free mint with the check. The LinkedIn connection who sends you a helpful PDF out of the blue, then asks for a "quick call." Fraternities make pledges endure painful "hazing" not to
Laugh tracks on sitcoms (they tell you when to laugh). Yelp reviews. "Bestseller" lists. Crowdfunding campaigns that show "50% funded in 2 hours!" Nightclub bouncers making a line outside an empty club (to imply the club is popular).
Be skeptical of obvious, manufactured "proof." Is the crowd real, or is it paid actors? More importantly, just because everyone is doing it doesn't mean it is right. History is full of herds running off cliffs. Use logic, not the crowd, when the stakes are high. The Dark Side: The Jujitsu of Influence What makes Cialdini’s book a masterpiece is the chapter on "Primacy." He argues that these principles are shortcuts. We live in a world too complex to analyze every piece of data. Usually, if a product is scarce, it is valuable. Usually, if an expert says it, it is true.