The peak was —a supposed “rally” in October, just before the Lehman collapse. Two hundred people on horseback (and a few on stolen golf carts) rode through the outskirts of Scranton, carrying torches made of rolled-up subprime mortgage contracts. A local news helicopter caught the image: a sea of lanterns bobbing over a dark field, horses’ eyes glowing red in the infrared. The anchor called it a “cult.” The participants called it a “liquidity event.”
Today, “horsecore 2008” is a ghost in the machine. A Reddit post here, a blurry YouTube video there (most taken down for “dangerous animal handling”). But every so often, on a back road in the Poconos, someone will see a faintly glowing lantern and hear the distant, slowed-down strum of a banjo through a Big Muff pedal. horsecore 2008
That photo was called “Neigh-gger Woods.” It went viral on early blogspots. The peak was —a supposed “rally” in October,
Then the horse whinnies. And the moment passes. The anchor called it a “cult