Fuckmyjeans.com-

When we do sell jeans, they are the —a limited-run, unsanforized, 16oz raw denim paradoxically engineered with a single, fatal flaw: a stitched-in countdown. Each pair comes with a digital ledger (we call it the “Fade-to-Black Protocol”) that tracks not washes, but impending doom .

Visit FuckMyJeans.com today. Enter your credit card number. And remember: the most expensive pair of jeans you’ll ever own are the ones you were too afraid to live in. FuckMyJeans.com-

‘They were already ruined the day I bought them.’ When we do sell jeans, they are the

Wear your jeans into the ocean. Dry them on a jet engine. Let your dog use the back pocket as a chew toy. When someone asks, ‘Aren’t you worried about ruining them?’ you will look them in the eye and say the seven words that free you from the cult of consumerism: Enter your credit card number