Fdc Sales Mis -

Someone was entering fake prescriptions into the system to game the CRM.

Arjun closed the drawer. He looked at the MIS dashboard on her screen—the same one his boss saw every morning. It glowed with confidence: green arrows, rising trends, forecast accuracy of 94%. None of it was real.

Arjun stared at the glowing screen in his cubicle at 9:47 PM. The office was empty except for the janitor, who hummed an old Hindi film tune while mopping the corridor. On Arjun’s monitor, a cascade of numbers scrolled silently: units sold, doctor prescriptions, stockist balances, tertiary sales, secondary sales, primary sales. Fdc Sales Mis

He understood then what FDC sales MIS really was. Not a tool. Not a system. A mirror. And what it reflected was not the market, but the fear inside the people who sold drugs: fear of failure, fear of being fired, fear of a flat green line.

“And week three?”

He walked out of the data entry room, past the janitor who had stopped humming, past the empty cubicles, past the motivational posters that said “Data is the new science.”

That night, Arjun drove to the warehouse district to meet a stockist named Suresh. Suresh sat in a grease-stained office surrounded by cartons of antihypertensives and antacids. He was frank. Someone was entering fake prescriptions into the system

But who? A rep desperate to meet target? A stockist colluding with a retailer? Or the MIS itself—not the software, but the people who controlled what data entered it.