“Not ‘Professor’ or ‘Author’ or ‘Consultant’,” he said. “Chief Innovation Architect. And my first project? We’re rewriting Chapter 11. The one on ‘Scaling Disruptive Ideas.’ Because I just realized—I got the scaling part wrong.”
He had spent eleven years writing it. Not the entire eleven years, of course—he had a wife, two kids, a mortgage, and a dead-end job as a “Strategy Associate” at a middling consulting firm. But in stolen hours, between PowerPoint decks and budget spreadsheets, he had poured every hard-won lesson into 412 pages. entrepreneurship and innovation management r. gopal pdf
By morning, it was at 10,000.