Customer Relationship Management Ed Peelen Pdf 23 May 2026

Mevrouw de Vries not only returned but told her entire bridge club. Bakery B gained 12 new customers in one month. Bakery A lost three more regulars to them.

In a busy Amsterdam street, two bakeries stood side by side. Both sold fresh stroopwafels. Both had loyal morning customers. Customer Relationship Management Ed Peelen Pdf 23

She replied: “I fell. I’m home, but can’t walk far.” Mevrouw de Vries not only returned but told

Customer retention is not about discounts. It’s about recognizing value before it walks away. High lifetime value comes from proactive relationship management—not reactive selling. If you tell me the exact text or diagram number from your PDF (e.g., "Figure 2.3 on customer profitability"), I can tailor the story even more precisely to Peelen’s original wording. In a busy Amsterdam street, two bakeries stood side by side

That afternoon, the baker delivered her cookies personally—free. He also brought a small vase of tulips.