Adrian Slywotzky Books Today

This is Slywotzky’s most recent and urgent work. He argues that traditional marketing (awareness → consideration → purchase) is dead. In its place is the Demardian Economics : The scarcest resource today is , but the most valuable resource is customer action .

Customer loyalty is a trap. Customer profitability is the goal. 3. The Art of Profitability (2002) The Core Idea: Profitability is not a science or a spreadsheet exercise. It is an art form —a set of 23 distinct "profit models" that great leaders instinctively know how to mix and match. adrian slywotzky books

“The real competitor is not the rival with the better product, but the one with the superior business design.” 2. The Profit Zone (1998, with David Morrison) The Core Idea: Profits are not randomly distributed. There is a "profit zone" where customer needs and company capabilities overlap perfectly. The goal is to design your business to live exclusively in that zone. This is Slywotzky’s most recent and urgent work